“Creating MTV Magazine, the network's first newsstand effort, would simply not have been possible without Matt. As our Music Editor, Matt was our face and our voice to artists, artists' management/ publicity, and the community of music writers. Together, we experimented with the form of the product and how it presented music, movies and games and it surpassed the expectations of every department at the network. I'm proud that Matt and I continue to collaborate on smokemusic.tv and I rely on his insight and encouragement.”

His journalistic skills are no BS: Whether it's online or print, editorial or corporate/marketing communication, the Big Swede will deliver the publishing product you need.

Magazine writer and editor Matt Hendrickson first became obsessed with magazines by devouring issues of Creem and Rolling Stone at the local library in Hastings, Minnesota. In 1995, his boyhood dream of working within this industry became reality when he joined Rolling Stone, spending the next five years as a staff writer and editor. While at RS, he penned cover stories on Green Day, Pearl Jam and Rage Against the Machine, among others, as well as covering the 1999 Columbine High School shootings. Leaving RS in 2000, Matt helped launch Maximum Golf, a News Corporation publication where he edited all of the lifestyle content. After a stint as the music editor at Teen People, Matt formed his own media consulting company, Big Swede Media, in 2003.

The publishing industry has undergone radical changes since the launch of Big Swede Media. While Matt continues to write for national publications such as Details and the Southern lifestyle publication Garden & Gun, he has enthusiastically embraced the digital age, helping develop the new music website, smokemusic.tv. For his corporate clients – which include MTV, Time Inc., Hearst and Sports Development Corporation – Matt is uniquely qualified to help companies convey their message in the most authentic way possible. He brings a wealth of knowledge of various market segments, using that information to how best to avoid “ad speak,” using language that resonates deeply with the desired targets, whether it’s through social networks, websites or printed materials. Matt lives and breathes publishing, and he utilizes that passion and knowledge to deliver everything from authoritative editorial copy to effective corporate communication.

Get rid of your BS by giving Big Swede Media the chance to dazzle your audience.

Robert Moses

Smoke Creative


Download PDF files from the various publications Matt Hendtrickson has been featured in.

Hendrickson knows a good story when he sees it, he's ahead of the cultural curve, and best of all, he can really write.
The guy's a pro.


Get in touch with Matt Hendrickson to learn more about his services and how he can help.

Sid Evans

Editor-in-Chief, Garden & Gun


Download a PDF of Matt Hendrickson’s resume and see how his experience is tailor-made for your project.

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Matt Hendrickson

4050 Kingston Park Drive

Knoxville, TN 37919

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